SAFI



The South African Furniture Initiative ("SAFI") is a joint initiative of industry, labour and government, and thus has the common interest of promoting development and growth of the South African furniture industry for the benefit of all stakeholders.

Vision

The South African furniture sector will be recognised locally and internationally in specific market segments by 2025, resulting in employment, productivity growth, and positive transformation across the furniture value chain.

Objectives

  • Provide market intelligence information.

  • Facilitate training, mentoring and other support services.

  • Promote the South African furniture manufacturing industry and associated furniture design.

  • Facilitate access to domestic and international markets, especially for small, and previously disadvantaged individual (PDI) owned enterprises.

  • Determine and facilitate the development and implementation of initiatives and programmes to enhance the performance of the South African Furniture Industry and to grow the industry.

  • Sustain existing employment and create new employment opportunities within the furniture industry's value chain.

  • Facilitate the development of strategic relationships throughout the furniture value chain.





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Member Organisations